About PL

The Founder

Hi, it’s Row. My passion for undies began when I was a child. My mother always told me, “make sure you always have nice underwear”, even though I knew this was something she couldn’t afford to do for herself. The times we shared visiting the Bendon factory shop were some of my fondest memories growing up. I had my first bra fitting there and now every time I visit home, I make a special trip and treat myself for old times’ sake.

After my solo move from New Zealand to the UK at 17, I worked for a couple of independently owned businesses and some very prestigious lingerie boutiques where I was able to continually fuel my passion for underwear. The most satisfying part of my job was helping other women feel fantastic. Having those intimate fitting room moments where you really feel you have made a huge difference to how somebody sees themselves which ultimately boosts their confidence. I began thinking, ‘why can’t we feel like this on a regular basis? How about every month having a special treat? With that in mind, Project Lingerie was born.

I created the service to be accessible to anyone on any budget. I have 5 subscription packages on offer and the largest size range available in a lingerie subscription. Dress sizes 6-28 and bra sizes 30A-40H. I thrive on providing the personal touch and finding out the needs and wants of all my subscribers. After all, the more I know about them, the more likely together we can succeed in finding lingerie they’ll love. 

The Biz

People are always searching for affordable little luxuries so they can treat themselves. That’s where Project Lingerie comes in. The service was created to be accessible to anyone on any budget. We all deserve to feel special and have some regular self-love. Looking and feeling pretty in underwear really can help us feel more confident. 

Not only does Project Lingerie offer fashionable, on-trend lingerie, you can also opt-in to receive activewear and swimwear. In order to make your subscription as personalised as possible, reach out and keep me up to date with your must-haves and no-goes. Remember to include your birthday, that way, I can treat you (or the lucky recipient) to a little extra treat. 


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